An incoming “details please” message is a useful invitation to respond. Alpha Studio lets you turn a recurring request into a saved-message automation, so the person receives the answer you have already approved.
Choose the interaction that matches your campaign
DM keyword starts from an incoming Instagram message. Story reply keyword starts from a received reply to your Story. Story mention keyword uses an eligible mention interaction received by the connected account. A Post or Reel comment belongs to the separate comment-to-DM workflow.
This distinction matters: a comment private reply and an incoming DM do not create the same messaging permission. Use the trigger that actually occurred rather than sending the same campaign to everyone.
Build one clear response
Open Automations, choose a quick template or start a draft, then add up to ten words or phrases. Match a request such as DETAILS, PRICE LIST or LINK BHEJO to the message that answers it. Keywords ignore case and punctuation while retaining complete-word boundaries and phrase order.
Write the exact message and optional HTTPS link, or select a Saved reply. Keep the combined response within 1,000 characters. A useful reply explains what the link contains and what the person can do next. Avoid placing several unrelated offers in one response.
Preview before switching it on
Saving a draft sends nothing. Preview a sample incoming message and check the chosen automation, keyword and outgoing response. Check permissions and event subscriptions in your workspace, then choose Go live.
When several automations match, a selected-post comment flow takes priority over an any-post flow; older matching flows take priority within the same scope. Only one matching automation runs for an incoming event. Keep your keywords distinct so the intended response is easy to predict.
Keep replies inside Instagram’s messaging rules
DM and eligible Story replies need an incoming interaction and the normal 24-hour messaging window. A private reply to a comment is limited to one eligible reply within seven days and does not by itself authorize follow-up messages. Alpha Studio checks these conditions before sending.
There is no cold-message list or automatic broadcast to all followers in this workflow. You approve the saved response; AI does not improvise a new message for each recipient.
Review delivery and end a campaign cleanly
Activity separates queued, sending, accepted, failed, expired, uncertain and cancelled work. Accepted means Instagram accepted the request, not that someone read the message or bought something. Uncertain delivery needs inspection rather than a blind retry.
Pause a campaign when its offer ends. Editing a saved reply pauses linked automations and cancels pending sends so you can review the new wording. An already accepted send cannot be recalled.
